LEAD GENERATION — BUILT INTO THE THRIVE SYSTEM
More Leads. More Opportunities. More Ways to Grow.
Get your business in front of the right people and give them a clear path to take the next step. From websites and landing pages to search, social media, and advertising, every new opportunity connects directly with the rest of your Thrive System.
BEFORE THRIVE CAN CAPTURE A LEAD, YOU FIRST NEED TO CREATE THE OPPORTUNITY
Thrive captures, organizes, follows up automatically, and helps convert your leads, but what happens when you need more opportunities coming in?
That’s where lead generation begins. Build the digital presence, campaigns and traffic sources that put your business in front of more potential customers and give them a reason to take action.
1
GET DISCOVERED
Search • Social • Ads
Get your business in front of the right people.
2
CREATE INTEREST
Website • Content • Offers
Give people a reason to learn more and take action.
3
GENERATE OPPORTUNITY
Calls • Messages • Enquiries • Bookings
Turn interest into real opportunities for your business.
4
THRIVE TAKES OVER
Capture • Convert • Automate
Once the opportunity enters Thrive, lead capture, follow-up, and conversion can begin.
ATTRACT THE RIGHT PEOPLE
Get Your Business In Front of More Potential Customers
Explore some of the ways your business can generate more leads and bring new opportunities into Thrive.
Search Engine Optimization (SEO) & Local Search
Get found when people are searching for your products or services.
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Rank higher on Google
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Target local customers
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Drive consistent, long-term traffic
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Build trust and credibility
Google Ads - Pay-Per-Click (PPC)
Reach people who are actively looking for what you offer right now.
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Show up at the top of search results
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Target high-intent customers
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Get measurable results quickly
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Scale your leads as you grow
Social Media Marketing
Build awareness, trust and a community around your brand.
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Showcase your work and expertise
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Engage with your audience
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Grow a loyal following
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Turn followers into real opportunities
Paid Social Ads
Reach highly targeted audiences beyond your existing followers.
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Target by location, interests and behaviour
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Promote special offers and services
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Generate leads quickly
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Get in front of the right people
Email Marketing & Outreach
Put your offer directly in front of potential customers.
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Nurture leads and build relationships
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Promote new services and offers
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Stay top of mind with past customers
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Drive repeat business
Referrals & Content Marketing
Leverage happy customers and valuable content to generate more opportunities.
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Turn customers into advocates
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Publish helpful content such as blogs, guides and videos
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Build authority in your industry
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Generate leads over the long term
NOT SURE WHICH STRATEGY IS RIGHT FOR YOU?
Get a Free Growth Strategy Call
We’ll review your business, your goals and recommend the best approach.
BUILT FOR LEAD GENERATION
Give Every Visitor a Place to Take Action.
Traffic alone doesn’t create customers. Thrive gives you the digital tools and conversion points needed to turn attention into real opportunities.
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Turn more of your website visitors into enquiries
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Capture interest from ads, social media, and search
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Provide multiple ways for people to take action
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Build a foundation for long-term growth
Websites
Build a professional online presence designed to turn visitors into enquiries and opportunities.
Landing Pages
Create focused pages for specific campaigns, services, offers and audiences.
Sales Funnels
Guide prospects through a clear journey from first click to enquiry, booking or purchase.
Lead Forms
Give visitors simple ways to request information, get a quote, download an offer or contact your business.
THE COMPLETE THRIVE SYSTEM
One System From First Click to Customer.
Thrive isn’t four separate products. It’s one connected growth system designed to manage the entire customer journey.
GENERATE
Create opportunities
Get your business in front of the right people through multiple marketing channels.
CAPTURE
Bring every lead into one place
Automatically capture and organize leads from your website, forms, chat, phone, social media and more.
CONVERT
Turn opportunities into customers
Follow up, nurture leads, book appointments and turn more opportunities into customers.
AUTOMATE & GROW
Save time and scale what works
Automate repetitive work, improve your processes and keep your business growing.
BUILT INTO THRIVE
Everything You Need to Manage Your Leads and Growth
Thrive brings together the tools you need to capture leads, manage conversations, automate follow-up, convert more opportunities, and grow your business—all inside one connected platform.
CRM & Contacts
Keep all your leads, customers and conversations in one place.
Pipelines & Opportunities
Track every opportunity from lead to customer.
Workflow Automation
Automate your follow-up and save hours of manual work.
Email, SMS & Voice
Reach and nurture leads with multichannel messaging.
Calendars & Booking
Let prospects book appointments with ease.
Websites & Funnels
Build high-converting websites, landing pages and funnels.
Forms & Surveys
Capture more leads with custom forms and surveys.
Reputation Management
Get more reviews and manage your online reputation.
Social Planner
Schedule and manage posts across all major platforms.
Payments & Invoicing
Collect payments, send invoices and manage subscriptions.
Live Chat & Widgets
Engage website visitors and capture more leads.
Reporting & Analytics
See what’s working with powerful dashboards and reports.
Ecommerce
Sell products and services with built-in online stores.
Courses & Memberships
Create and manage online courses and memberships.
Documents & Contracts
Send proposals, contracts and e-signatures in minutes.
AI Tools
Leverage AI to write, respond and automate faster.
Integrations & API
Connect with your favorite tools and extend functionality.
Mobile App
Run your business from anywhere with the Thrive app.
All the tools. One login. Real growth.
— AND MUCH MORE — ALL WORKING TOGETHER INSIDE THRIVE. —
The complete Thrive platform starts at just $97/month.
Everything you need to generate, capture, convert, automate and grow — in one connected platform.
✓ One platform
✓ One login
✓ One connected system
MANAGED GROWTH SERVICES
Thrive gives you the tools to generate and manage leads yourself. If you’d rather have our team handle some or all of your marketing, our managed growth services can help bring more opportunities into your Thrive system.
SEO Services
Get found by the right people.
Google Ads Management
Drive targeted traffic and leads.
Paid Social Advertising
Reach more potential customers.
Social Media Management
Build your brand and engage your audience.
Content & Campaign Strategy
Create content that attracts and converts.
Available as additional services.
FREQUENTLY ASKED QUESTIONS
Everything You Need To Know
Find answers to the most common questions about generating leads, using Thrive to manage your lead generation, and getting additional marketing support when you need it.
What is lead generation?
Lead generation is the process of attracting potential customers and giving them a reason to take the next step with your business. That can happen through your website, search engines, Google Ads, social media, email marketing, landing pages, referrals, content and other marketing channels.
Thrive helps connect those efforts to one system so that when someone calls, submits a form, sends a message or books an appointment, the opportunity can be captured and managed from there.
Does Thrive actually generate leads for my business?
Thrive gives you the tools and infrastructure to generate, capture and manage leads, including websites, landing pages, funnels, forms, email and SMS marketing, social media tools, calendars, CRM, automation and more.
However, simply having marketing software doesn’t automatically create leads. Your business still needs traffic, offers, campaigns and marketing activity. You can manage those efforts yourself using Thrive, or our team can help through optional managed growth services such as SEO, Google Ads, paid social and social media marketing.
What are the best ways to generate leads for my business?
The right mix depends on your business, industry, location, audience and goals. Common lead-generation strategies include SEO and local search, Google Ads, social media marketing, paid social advertising, email outreach, content marketing, referrals, websites, landing pages and sales funnels.
Rather than relying on a single source, many businesses benefit from using multiple channels and tracking which ones actually produce qualified opportunities.
Can I use Thrive to generate leads myself?
Yes. Thrive includes tools that allow you to create websites, landing pages, funnels, forms, email and SMS campaigns, schedule social media content, manage contacts and build automated marketing workflows.
If you prefer to manage your own marketing, you can. If you want additional expertise or don’t have the time to manage certain channels yourself, managed growth services are also available.
Are SEO, Google Ads and social media management included with Thrive?
Thrive provides tools that can support your lead-generation and marketing activities, but professional management of services such as SEO, Google Ads, paid social advertising, social media management and content marketing is available separately as an optional managed service.
This gives you the flexibility to manage your own marketing where it makes sense and get professional help where you need it.
Can Thrive capture leads from my website, Facebook, Instagram and other sources?
Yes. Leads can enter your system from multiple sources, including websites, landing pages, forms, chat, calendars and connected advertising or social channels. For example, HighLevel currently supports Facebook and Instagram Lead Ads, where submitted lead information can be mapped into CRM contact fields for follow-up and automation.
The goal is to bring opportunities into one centralized system rather than having leads scattered across different platforms, inboxes and spreadsheets.
Do I need a new website to use Thrive?
No. You can connect Thrive’s lead-capture and marketing tools with an existing online presence, or you can build websites, landing pages and funnels within the platform.
Thrive’s funnel and website tools can be used to create focused customer journeys—for example, sending someone from a landing page to a booking page and then to a confirmation page.
That gives you flexibility to work with what you already have or build new conversion experiences as your business grows.
What happens after someone becomes a lead?
This is where the rest of the Thrive system takes over.
A new lead can be added to your CRM, organized in your pipeline, assigned to the appropriate person and followed up through email, SMS, calls, appointments and automated workflows. Your team can then track the opportunity as it moves toward becoming a customer.
That’s an important distinction between lead generation and lead management: generating the opportunity is only the beginning; the next job is managing and nurturing it toward a sale.
Can Thrive automatically follow up with new leads?
Yes. Thrive can use workflows and automation to trigger follow-up based on actions a lead takes, helping your business respond consistently without relying entirely on someone remembering to do it manually.
Depending on how your system is configured, that can include email and SMS communication, internal notifications, appointment-related actions, pipeline updates and other automated steps.
This is one of the reasons connecting lead generation directly to your CRM is so valuable: the marketing activity doesn’t have to end when someone submits a form.
How do I know which marketing channels are actually generating leads?
Thrive can help centralize lead and campaign information so you can better understand where opportunities are coming from and what happens after they enter your system. HighLevel includes reporting and site/funnel analytics, including traffic-source analytics, while CRM systems generally use campaign/source attribution to connect leads with marketing activity.
Instead of looking only at clicks, impressions or website traffic, the bigger goal is to understand which activities are creating actual leads, appointments and customers.
STILL HAVE QUESTIONS?
Book a free strategy call with our team. We’ll answer your questions, learn about your business and help you determine whether Thrive is the right fit for you.
READY TO GET MORE LEADS?
Let's Create More Opportunities for Your Business Now
Whether you want to generate leads yourself using Thrive or have our team help manage your marketing, we’ll help you build the right approach for your business.
NOT SURE YET? See Thrive In Action
Take a quick tour of the Thrive System and see how it helps you capture opportunities, convert more customers and automate your growth.
See how Thrive works before making a decision.
READY TO GET STARTED? Start Using Thrive Today
Choose the Thrive plan that fits your business and start setting up your complete growth system today. Plans start at just $97 per month.
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